Here is a summary of the event’s most notable advertisements.
In addition to an exciting game, Super Bowl 2025 featured an impressive array of commercials that highlighted the inventiveness, humor, and poignant storytelling of several corporations.
The stakes were higher than ever, and businesses went all out to leave a lasting impression because 30-second commercials cost $8 million.
Let’s examine the night’s top ads in more detail, as well as the factors that contributed to their popularity.
The Greatest Super Bowl 2025 Commercials
2. Stella Artois: Beckham Meets Damon
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3. Pringles: A Mustache Adventure Why It Stood Out:
4. Dunkin’: Why It Stood Out: The DunkKings Story Continues
5. Google Pixel: A Journey Between a Father and Daughter
Why It Stood Out: Google Pixel won people over with a moving commercial that followed a father as he raised his daughter from her very first steps to her graduation from college.
It was a tearjerker and one of the most memorable advertisements of the evening because of the poignant narrative and relatable scenes.
6. Taco Bell: LeBron James and Doja Cat
The Reason It Stayed Out:
Taco Bell’s commercial was a lively, upbeat celebration of their brand, fusing Doja Cat’s lively energy with LeBron James’ celebrity status.
The stars’ chemistry and the lighthearted tone of the advertisement made it a success.
The 2025 Super Bowl commercials, which included sentimental moments, laugh-out-loud humor, and nostalgia, did not let us down.
Brands used distinctive storytelling, celebrity power, and ridiculous humor to make sure their investments paid off, even if their 30-second commercial ads cost a record-breaking $8 million.
Let’s break down the hits, the misses, and the downright bizarre moments from this year’s big game.
The Most Notable Super Bowl 2025 Commercials
“A Century of Cravings” by Uber Eats: The Greatest Celebrity Conspiracy Theory
Football is a plot to make us hungry, according to this wonderfully ridiculous advertisement, which was led by Matthew McConaughey.
The commercial capitalized on its outrageousness and became one of the night’s most hilarious moments, with cameos from Greta Gerwig, Martha Stewart, and Kevin Bacon.
The Best Use of a Self-Deprecating Celebrity: Dunkin’ –
“The Bean Method”
Viewers laughed as Jeremy Strong played an overly serious Dunkin’ employee in a parody of his dramatic method acting.
Boston pride and memories were further enhanced by the appearance of Ben Affleck, Casey Affleck, and Bill Belichick.
Pfizer’s “Knock Out” pharma ad has the strongest emotional impact.
This commercial, which featured a young cancer survivor striding tall and proud to the song “Mama Said Knock You Out” by LL Cool J, sent a strong and inspirational message about hope and resiliency.
“When Sally Met Hellmann’s” is one of the advertisements that didn’t include Mark Hellmann.
The Saddest Attempt at Nostalgia
Although it might have seemed like a nice idea on paper, reimagining the famous restaurant scene from When Harry Met Sally with Billy Crystal and Meg Ryan felt forced and uninspired. Viewers were left hankering after the original charm.
Mountain Dew – “Kiss from a Lime”
Weirdest Use of a Seal
Featuring Seal’s face on a CGI seal singing his hit song, this ad tried for quirky but ended up unsettling. While some found it funny, many were left scratching their heads.
The Strangest Use of Facial Hair by Little Caesars:
Eugene Levy failed to convey humor with his floating eyebrows. Viewers were left perplexed by the strange scene, which grew more eerie than humorous.
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Top Advertisements
Instacart is the Best Use of Nostalgia
Not likely Pairing: Artois Stella
Best Throwback:
Ingenious and Amazing: Pringles
Google Pixel is the most sentimental.
The Best ‘Bigger and Better’ Follow-Up: Dunkin
Jeep is the best of all.
Notable Remarks
Seal’s quirky commercial, in which he sang about a “kiss from a lime,” generated conflicting opinions but was eventually praised.
Memorable Strangeness: Tubi
Pfizer, the Tearjerker
Respectful Remarks:
Little Caesar’s: Eugene Levy’s humorous excursion through cheesy puffs and animated eyebrows.
Why Were These Ads So Successful?
Is It Worth $8 Million to Run Super Bowl Ads?
Brands are making significant investments in Super Bowl advertisements, with 30-second spots costing $8 million.
However, there may be a huge reward:
Massive Exposure: With over 100 million viewers, Super Bowl ads provide brands with unmatched exposure.
Cultural Impact: When advertisements are done successfully, they get ingrained in popular culture and are discussed for weeks or even years.
Brand Building: These advertisements’ emotive and imaginative elements aid in the establishment of enduring bonds between brands and their target audience.
The Super Bowl is an opportunity for many businesses to make a big statement, and the publicity it creates frequently makes the expense worthwhile.