Paramount Super Bowl can Power up its streaming business
The state of streaming business can be summed up in start of new Super Bowl commercial for Paramount+.
Paramount+ will stream the game, hopefully driving new subscribers however the company is using the game to launch new campaigns for two streaming platforms.
In the Paramount+ spot Sir Patrick Stewart stars joined by Drew Barrymore, Miami Dolphins, QB Tagobvailoa, Peppa Pig, Master Chief, Arnold from Hey arnold.
With streami