• Actress Sydney Sweeney assisted bring clothing retailer American Eagles shares into current meme stock mania.
• The Euphoria star will lead campaign for company centering on denim jeans.
• American Eagles high short interest brand recognition make it prime candidate for meme obsessed retail traders.

Actress Sydney sweeney assisted bring american eagle outfittes shares into round of meme stock mania on Thursday.

The Euphoria and Anyone But You star will headline a fall campaign for clothing retailer American Eagle announced Wednesday.

sydney sweeney ig

Shares of company jumped over 4% in Thursday session after soarinf in premarket trading.

More than 13% of American Eagle shares available for trading are short according to FactSet data.

The stock generated discussion users on Wall Street Bets Reddit page a famous forum for retail investors starting Wednesday night.

As investor betting against stock move to cover short position it can fuel buying in shares.

Thursday jump makes American Eagle poised to join rank of new class of meme stocks that has rised this week

American Eagle high short interest and brand recognition make it prime candidate for meme obsessed individual investors who have been sending specific stocks on rides in latest days.

Krispy Kreme and GoPro came into fold after pair saw wild trading in Wednesday session.

Meme traders had stressed attention on Opendoor Technologies and Kohl.

Sweeney campaign will center on American Eagle denim jeans according to company.

Sweeney good jeans ad was intended to celebrate clothing company flattering cuts.

Now critics have accused her and American Eagle of flirting with eugenic imagery.

One ad from autumn campaing shows Sweeney leaning over engine of her Ford Mustang V8.

She slams hood while wiping her hand back of her jeans not without  a closeup from cameraman before settling behind wheel and disappearing.

A second starts with Sweeney speaking about her jeans as camera slowly pans down to her cleavage before reprimands it with smiling.

Genes are passed down from parents to offspring often deciding traits like hair color even eye color.

My genes are blue.  Sydney Sweeney has great jeans.

Few of videos have been removed from brand official accounts. Some internet users see a text clear as billboard in Time square campaign was posed.

On TikTok videos hundreds of thousands of view have accused the brand of sending out eugenicist dog whistle focusing on white blond blue eyed lady who talks about her good genes.

The most famous video infamous Calvin Klein campaing from 1980 shot by Richard Avedon.

Avedon commercial featured Brooke shields then age 15 whispering to camera as she unbuttoned her jeand.

The ad crticized by user due to sexualizing a child.

A campaign that being accused of promoting backward looking ideas actually has charitable dimension.

American Eagle Sydney Jeans sport butterfly on back pocket according to company website the design represent domestic violence awareness which sydney is passionate about.

All proceeds from those jeans will be donated to nonprofir Crisis text line American Eagles says a non profit offering free 24/7 confidential mental stress help to anyone in need.

The controversy comes is danger ads partnership signed by The White Lotus actor whos sold a soap for men infused with her own bath water.

Sydney Sweeney many have good jeans.

In few days American Eagles stock rise 10% adding more than 200 million dollar to group value.