After acquiring Ebates Inc a membership based online cash back site in US in 2014 the Japanese technology conglomerate Rakuten has become top cash back shopping platform for more than 3,500 stores.
The acquisition of Ebates was seen as strategic move to integrate Rakuten business assets and technologies with Ebates platform creating a unique and innovative e commerce ecosystem.
On May 30 Rakuten introduce Rakuten + membership program tailored for designer brands. This marks Rakuten first paid membership initiative offering brand direct reach to high engage and loyal shoppers of design fashion.
Rakuten+ will earn minimum of 10% cash back on purchases from brands and retailers years round.
This program mission is to assist designer brands expand audiences and foster long term consumer loyalty through cash back incentives.
Rakuten+ offers chance for designer brands to connect with Rakuten most loyal members who shop and spend more with each purchase.
Central to Rakuten+ is data driven insight that Rakuten members boost sales for designer brands,
Rakuten study highlighted a 29% increase in shoppers for luxury department store solely to Rakuten,
Higher cash back rates were linked to increase average order value and repeat purchases effectiveness of this model.
Rakuten+ not only drive sales but enhances entire shopping journey for members providing brands with chance to create loyal campaigns that attract new buyers and encourage repeat purchases.
This program WWD reported will be invite only leverage Rakuten extensive reach and unique value proposition within luxury market brand to maintain premium image while benefiting from Rakuten Cash Back service.
Rakuten Poit company flagship loyalty program issues 650 billion points annually and has issued over 4 trillion points to date.
Rakuten online marketplace, Rakuten Travel and over 6 million offline location restaurants and stores.
Rakuten has investing in platform to appeal to designer brands, partnering with events like New York Fashion Week and hosting shopping events.
These efforts allow brand to maintain sell at full price without relying on discounts.
Members will be able to convert Accor ALL Reward points into Rakuten Points. Rakuten Points can be exchanged for ALL Reward points.
The exchange rates are set at 2000 ALL points for 1,600 Rakuten Points and 3,200 Rakuten Points for 1000 ALL points.
Member can choose number of points they desire to exchange through pages on Rakuten PointClub and ALL websites.
This collaboration is first initiative following memorandum of understanding signed by Rakuten and Accor in January 2023.
The partnership mission to increase range of services available to loyalty program members satisfaction.