Universal Music to pull songs from TikTok

Universal Music is set to pull its thousands of songs from TikTok after failure in talks over payments.

The move would mean the social media platform would no longer have reach to musics by artists including Taylor Swift, Drake and The Weekend.

Music companies earn royalty payments when their musics are played on social media platforms and streaming.

Universal accused TikTok of bullying and added it desire to pay a “fraction” of the rate other social media sites do for reach to its vast catalogue.

Music companies earn royalty payment when their songs are played on social media platforms and streaming.

TikTok which is owned by Chinese company ByteDance has over one billion users it accounts for only 1% of Universal total revenue the label added.

The company expressed it would stop licensing it content to Tik Tok when it contract expires on 31 January.

This is the first time that Universal has taken major step of removing its songs from a tech firms platform.

Universal holds a permanent position in the global recorded music industry. It holds the rights to a mega array of artists from the Beatles and The Rolling Stones to Ariana Grande and Elton John.

In July previous year Warner Music which is world third huge recorded music company and TikTok struck a new licensing deal.

It also owns Sophie Ellis Bextor Murder on the Dancefloor which is a mega hit on TikTok.

TikTok said ” It is said and disappointing that Universal Music Group has put their own greed above interests of their songwriters and artists”

Leave a Reply

Your email address will not be published. Required fields are marked *