TikTok creator Jools Lebron posted a video of how she gets ready for work in a demure method in August 2024 the trend has taken off with thousands more tiktok videos under the hashtag demure viral on social media app.
What does demure mean? Here is complete detail to know about the latest TikTok trend and where it originated from.
Various users have now joked that demure refers to someone who is reserved modest or shy will replace brat summer in fall after brat thanks to Charli xcx album of same name.
How did the demure trend start?
The demure trend started after Lebron who has more than 1 million followers on TikTok posted a video on Aug 2 explaining how she gets ready for job in a demure method.
“You see how I come to work? Very demure I do my makeup. I lay my wig. I do a little braid” she explained.
“I flat iron my hair I do chichis out, I do viral vanilla,very demure, very mindful. Lets not forget to be demure divas.”
The video has more than 3 million views and Lebron has continued to make similar content from how to be demure when ordering food to how to be cutesie at a nail salon.
Lebron is not the only person to use the word demure to detail a lifestyle and has even called out creators like Selyna Brillare and Devin Halbal who have made content related to being demure.
Lebron has add that her videos are meant to satirical and has clapped back at users who have hateful comments on her posts.
“I m very mindful when I am on the internet I make my jokey jokes.
“I do not get mad and dissolve into transphobia and I do not lose my demurity more than a joke”
What is the demure trend?
By definition demure links to a person who is reserved or shy per Merriam Webster. It can link to a method of dressing modestly.
The demure trend is a satirical embodiment of that in which social media customers joke about doing various things in a demure fashion like going to show or getting ready for work.
Other word linked with demureness on TikTok cutesie and doing things in graceful method.
After her flight landed Lebron made a video in which she displayed how she acted in a cutesie manner before deplaning.
The video get more than 1 million views with United Airlines commenting “not standing immediately when the plane lands is so demure”
You see how I am when the plane lands? I do not get up immediately. I do not rush. I wait my turn. The
TikTok star add.
How are people responding to the demure trend?
The demure trend viral in first week since Lebron posted her video with 20 thousand people making videos under #demure and more making jokes about it on x.
In other TikTok video a lady explained how she reads her book in a demure way.
People start to mimic Lebron videos making one of being themselves demure as well.
In another TikTok video a woman show how she reads her book in a demure way.
How does the “demure” trend relate to past TikTok trends like trad wife and brat girl summer?
Demure comes on heels of various TikTok trend including trad wife and brat summer moments.
In summer the “brat summer” trend gone viral originated by neon green and people being unapologetically themselves.
The lifestyle links to being somewhat of an “It girl” but doing it easily.
In summer 2024 another trend “trad wife” gone viral by Nara Smith and Hannah Neeleman used their video to show how they practiced traditional gender roles in their relationship.
Their content deals with preparing meals for their big families and spouse from start and taking care of their children.
The coquette trend catches public eyes in 2023 summer users donning whimsical and romantic dresses.
Some wear coquette style like baby doll dresses, tights, ruffles , milkmaid tops and pastel colors inspired by Victorian Regency era.
Internet is changing from brat summer to a demure fall. Demure trend has traits of coquette and trad wife trends.
The force behind demire is like a brat.
Are you demure or brat?
The demure trend stands in stark contrast to brat trend. Motivated by Charli XCX album of the same name “brat
Brat is all embracing your messy side. This include clubbing, partying, general chaos and makeup.
In a TikTok interviews Charli XCX explain brat word meaning “You are just that girl who is a little messy and maybe says dumb things sometimes, who feels herself but maybe has a breakdown but parties through it. It is honest blunt and volatile. That is brat”
