Dunkin’ Donuts is facing a boycott from MAGA figures after Rumble’s CEO added that chain would advertise on his video sharing platform due to divisive right wing content.

The grumbling start Wednesday when Rumble CEO Chris Pavlovski posted what appeared to be snippet of an email from Dunkin parent company Inspire Brands.

Various North Jersey towns are various donut shop in their district.like four in Hackensack, three in Englewood and seven in Paramus.

The email read “I would be opposed to showing up on the current version of the platform.”.

The right wing culture of the site is too polarizing from  a brand sustainability standpoint today.”

Dunkin Donuts has 866 shops located in New Jersey.

A boycott against Dunkin Donuts by MAGA supporters and other conservatives circulated through online social platforms as one influencer has accused the nationwide coffee chain of refusing to work with him due to his right wing connections.

What led to the Dunkin boycott?

The CEO of Rumble Chris Pavlovski tweeted last Wednesday that Dunkin desired his company to drop Steven Crowder a conservative talk show host and move away from right wing culture.

The alleged emails that Pavolvski share in his tweet show text from Dunkin, Isnpire Brands and Diageo North America that showed they were opposed to showing up on the site because it is too polarizing from a brand.

Dunkin has not responded on any of their social media accounts or on  any press release on its website.

Various Rumble supporters expressed how they are ready to boycott the coffee chain because of their alleged refusal to appear on the platform.

In the same tweet Pavolvski add his response was “no we do not discriminate. All cultures are welcome on Rumble.”

Rumble is a video sharing platform that has lot of conservative audience.

A Twitter user with more than two million followers tweeted out an image that showed #boycottDunkin reached more than two on trending on X at one point last Wednesday. The post has 11,000 retweets and 41,000 likes.