The august box office is looking Lively with Sony drama “it Ends with Us’ making a mega opening day of $24 million from 3,611 locations across Friday and preview screenings.
The adaptation of Colleen Hoover 2016 bestselling novel is now looking at higher projections north of $45 million across the three day frame with a $25 million production budget.
The Justin Baldoni directed feature stars Lively as florist that falls for a neurosurgeon who is forced to face terrible realities when arrival of childhood friend complicates her relationship.
Driven by emotions for Hoover novel the movie has start to play like a franchise installment among its summer blockbuster peers.
Outside the top five Neon indie horror feature Cuckoo took $1.34 million from 1,503 location on its opening day.
The psychologist thriller stars Euphoria breakout Hunter Schafer.
Universal rounds out top five with it releases of Depicable Me 4 and Twisters Amblin disaster thriller continues to put up holds in North America its Warner Bros release has failed to match.
Twisters earned $4.4 million on Friday and is projecting a slim 32% down in its fourth weekend of release.
Despicable Me 4 is looking to add $8.75 million this weekend which would drop 24%. Now $330 million if ranks as third highest grossing North American release of the year.